We have multiple Search Engines:
Bing
Yahoo
Bai du belongs to China
Yandex belongs to Russia
Duckduckgo (for security purpose)
SEO Techniques:
- White hat SEO technique (Ethical and Organic)
- Black Hat SEO techniques (Unethical and Non-Organic, website might be blacklist)
Black Hat SEO:
Keyword stuffing (don’t repeat keyword)
Duplicate content (copy Content)
Cloaking
Hidden Text/links (white text in white page written for crawler and hide from user)
Link spamming
Link farming
Gray hat SEO (95% white Hat and 5% Black Hat)
In this course, we only talk about Google search Engine which is most used in internet
There are three stages when user search anything
Google Crawler/Spider
Indexer
Search Engine Result page (SERP)
Types of SEO:
- On-page SEO
- Off-page SEO
On-page SEO:
Those techniques in which all operations perform on your website/pages/content/images/headings/URL
Off-page SEO:
Work on other website through creating backlinks, increase Domain Authority, social media links
Technical SEO: (On page Type)
Must have knowledge about web development, better crawling, and better indexing
Website speed/load time
Structure of website
Sitemap
Redirect pages 301,302 (landing page)
Mobile friendly
Google Algorithms:
Panda 2011- Duplicate content eliminate, eliminate keyword stuffing
website could be Downrank if any violation found
Penguin 2012- People create too many backlinks, adopt backlinks spamming, google can downrank those websites which creates unnatural backlinks
Always use quality backlinks, try to create higher domain authority backlinks
Humming Bird 2013- over keywords usage, don’t focus on high density keywords
Rankbrain 2015- always provide right information about your content to google
Google promote relevant searches
Page Experience Update 2021- Google always rank a website which have good user experience
Page Rank Algorithm 1998- some experts say its applicable, while some deny
Page Rank Score. More links=High rankings
But most of the people created links through link spamming
Dwell Time:
Google and Bing focus on dwell time
When you search your keyword, open first link and return back after spending 5 secs. So, the dwell time is 5 sec. Now you go to the second link and stay there for 15 seconds. Dwell time is 15 sec.
Bounce Rate:
When user spend some time on website any doesn’t perform any task and return back to SERP, we can’t get any information about user satisfaction
SEO project Strategy:
Understand the nature of business (niche)
Website performance analysis
Keyword research
Competitor website analysis
On-page optimization, technical SEO, and off page analysis
Maintain the position by data analysis because SEO is continuous process
Keyword Research:
one word or more
moderate and naturally keyword planning
Short Tail and Long Tail keyword:
Short tail can be Less than 3 words, long tail is more than 3 words
Short tails for general query, long tail for more specific query
Shoes (not specific) we don’t find searchers purpose about what he wants to search
Best running shoes for men (specific)
Navigational Keyword:
Search about Specific brand or website
Shoes for men on Amazon
But we can also use white hat SEO techniques using Keywords, in this way our link can also be showed in Search result in below
Transactional and Commercial Keyword:
Intent based keywords
Commercial: online purchase product, shoes for men, we can’t know about user intention, they search about commercial link either they are interested to buy or not
Transactional: we know about user intention they are trying to buy something For Example Buy Nike shoes or order Biryani from nearby me
Informational Keywords:
What is the Height of K2
How to cook Biryani
These type of searches is useful for blog websites
What is the price of Ferrari (can be informational, commercial or transactional)
Latent Semantic Indexing (LSI Keywords):
Latent=hidden
Semantic=meaning
Indexing=google
For Example: Apple might be a fruit or iPhone
Digital Marketing Course (main keyword)
Digital marketing training (LSI)
Internet marketing (LSI)
SEO (LSI)
SMO (social media marketing) LSI
You can see LSI keyword below in SERP which is recommended by Google
You can find LSI keywords through paid or free tools
Keywords.io
LSI graph
Singular/Plural Keywords:
School or Schools
Search results can be changed using s or es
Brain Storming for Keywords:
Its not necessary that every user use technical keyword. They can search non-technical words because some users are illiterate or they may be a child.
You can use google recommended keyword while typing on search bar
Use underscore between two keywords (use space between underscore)
Sometimes user use keyword and the main keyword doesn’t exist in content because of LSI keywords (synonyms)
Fashion culture>Designer>Boutique>style
LSIgraph.com (keyword analysis)
Answerthepublic.com (questions query)
Seoreviewtools.com (keyword density)
SEMRUSH keyword Tool:
www.semrush.com
First sign up for free trial (limited access)
Only 10 search result in free version
Search result quality
Searches volume (how many times user search it)
Keyword difficulty
SERP analysis
Full access=$100/month
Also use Tools> ahrefs.com and MOZ extension
Google ads Keyword planner:
Ads.google.com
Go to Settings>planning
Discover new keywords
Select all locations
Download file in excel
You have keywords, average monthly searches and competition
Remove duplicate keywords
(Conditional formatting>highlight>cells rules>duplicate values
Filter keywords
Ubersuggest:
neilpatel.com
SEO difficulty-competition
69 competitors-average
Download file for analysis
Keywords Trend:
Either keyword useful or out of fashion
Google Trends tool:
Trends.google.com
use Fresh keywords>current/popular on that time
discover evergreen keywords
Important factors for SEO
Title tag
H1 tag
Anchor text (ahref)
Meta description
Meta keywords
maintain keyword density (if thousand words content contains 500 keywords its consider spam technique)
URL optimization
Image optimization
URL optimization
avoid plagiarism (duplicate content)
Heading tags
Primary and secondary keywords
Check keyword density
Backlinks (internal and External)
Do follow/ no follow backlinks
good content Grammar
Domain authority
(Moz extension)
Spam score
Dont copy content
Sitemap xml,html
Schema data
Robots.txt
404 error
301/302 redirection
Alt text (for images)
Bounce rate
Connect you website with
Google search console
Google analytics
Google tag manager
Increase page load time through minify
Canonical tags: more than one URL for single page
https://www.facebook.com
www.facebook.com
facebook.com
avoid Keyword cannibalizations : more than one page try to rank for one keyword (only one page should be rank at a time)
Website should be mobile friendly
SSL certificate
CDN